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Hello!
I am Vidhu
Digital Strategist Growth Marketer GTM Consultant Entrepreneur
A keen learner full of dreams; my curiosity keeps me versatile. Currently, I serve as the Head – Career Preparation at Masters’ Union, where I am responsible for empowering students with the skills, strategies, and prep they need to excel at B-school.
Prior to this, I held the position of EiR, Founder’s Staff at Collegedunia, where I spearheaded marketing and branding in alignment with the founder’s vision.
By education, I am an engineer (NSIT) who went on to do a post graduate specialization in Marketing (Masters’ Union).
Technical Skills
An ever incomplete list, I’m probably on to learning a new skill.
Milestones
A journey of how I have evolved to who I am today.
Graduated as gold medalist of my school, DPS- Rohini being a 6 year consistent scholar. Held multiple awards and laurels through the years.
While still in my first year of college, started a project (Get Presentations) independently which generated INR 1L+ profits with no cost of advertising, servicing 15+ clients across industries in 3 months.
Increased dealership sales by 20% through strategic offline partnerships, promotion campaigns, store planogramming and search engine marketing.
Wanting to understand business side of things while in my engineering, I pursued summer course in business management from IIT - Delhi. Researched on digital marketing technologies and was awarded top 1% of the class.
Audited incubation centres across cities in India to evaluate operational sync with listed objectives of Atal Innovation Mission. Prepared report for NITI Aayog giving comprehensive insights for KPIs.
Rewarded 1st Position out of 200 teams in United Nations ‘Reboot the Earth’ Hackathon 2019, solving for 3 SDG goals.
Freelancing for my skills, by the end of final year I had established a client base of my own. Having 2 job offers from campus, I decided to rather take the path to entrepreneurship and started my digital agency. Managed 52 clients and generated over 2Cr+ in revenue for clients in a span of 2 years.
Graduated in top 5% of the batch, built a profitable venture in just 5 weeks, raised pre-seed capital and spearheaded prodman club.
Responsible for marketing and growth of Study Abroad, managing a monthly budget of INR 30L. Built a strong top-line for the business with robust lead gen both organic and inorganic.
After a remarkable stint at Collegedunia, building and scaling product and programs, I had the calling back to serve my business school, an opportunity I could not have let go. Building the future leadership of India!
My Portfolio
I believe in getting my hands dirty to build out of the ordinary.
- Product Design
- Product Development
- Marketing
- Strategy
- Startup
Agoda
Booking Cancellation Flow designed for travel booking app using Agoda API
Even
LMS designed for corporates to enhance their workforce's communication skills.
Shopping Chale
Application design for voice controlled e-commerce
AnyFT
NFT ticketing & marketplace platform for artists to list & sell tickets and merchandize.
Gourmax
Marketing strategy for scaling the makhana brand - Gourmax online.
Influenza
GTM Strategy for self managed Ai enabled influencer marketing platform.
Nike
Brand video created for Nike for digital advertising campaign.
Bayfront Capital Advisors
Generating A/B startup leads for Bayfront Capital Advisors Pte Ltd.
Harley Davidson
Increased search engine visibility for Red Fort Harley Davidson.
VouchPro
Re-designed virtual events platform experience and scaled up online.
Learndab
Social learning LMS platform for creators to create and engage their students.
The Billbergia
E-commerce store developed for organic skin brand - The Billbergia.
Fresh For Paws
D2C brand's site for homemade, grain free and ready to eat pet food.
AirTH
IIT-K startup solving for deteriorating air quality through Anti Microbial Air Purification
Shree Cement
Analyzing cement industry operations and Shree Cement's firm analysis.
ONDC
Sustainability analysis and adoption for ONDC from Economics Pov.
Kansai Nerolac
Firm and strategy analysis for Kansai Nerolac Paints Limited.
Vidaa Crunch
Created a one stop digital agency running it profitably for over 2 years.
Lightrance
Created a dropshipping business, achieved an ROAS of 4.4 within 6 weeks of operation.
Samooh
Creating an AgeTech startup for seniors solving the problem of loneliness.
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A summary about me.
With my experience, I am a cross-functional team leader. I can help you design, develop and market your product while ensuring optimum efficiency and profitability for growth.